Content Creator & Social Media Manager Job at Feel Good Foods, New York, NY

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  • Feel Good Foods
  • New York, NY

Job Description

Full-time, NYC-based

Company Description

Feel Good Foods is a certified gluten-free frozen food brand growing 65%+ year over year, with explosive momentum across the grocery, mass, and natural channels. After a decade of quietly building the brand, we're stepping into a much louder, more culturally present moment. And we're hiring a full-time in-house Content Creator and Social Media Manager to make it happen.

Role Description

This is not an agency-facing social strategist. This is a creator. You'll be the person who shoots, edits, captions, posts, and responds. You'll be in the room when a colleague has a content idea at 9 am, and you'll have the first cut shot by 3 pm. You'll work alongside our marketing team, founder, external UGC stakeholders, and others to build a social voice that's unapologetic, craveable, and real.

We want messy. We want real kitchens. We want cheese pulls and finger-licking and napkins and "oh my god that looks so good" reactions. We want Gen-Z-friendly captions. We want to stop feeling staged. We want to be the fried-food brand we are, but with cleaner ingredients and a gluten-free edge.

Think: the best account you follow on TikTok, if they ran it for a frozen food company.

What you'll own

  • All Instagram and TikTok content creation, editing, posting, and community management
  • UGC-style video shoots in kitchens, on phones, around the city, with real-looking setups (no studios, no ring lights, no over-styling)
  • Partner management, sourcing, and lead-gen with a roster of UGC creators and micro-influencers
  • Graphic and motion assets for social
  • Participation in retailer launch content (new innovations, new retailer wins) alongside the PR and shopper marketing teams
  • Light community engagement on Reddit and Facebook celiac/gluten-free groups (product-educational)
  • Graphic design support for email marketing campaigns

Who you are

  • 3 or more years making content for brands, agencies, or as a creator yourself
  • Fluent in CapCut, Premiere, Adobe Creative Suite, and whatever is next
  • You can point to accounts or content you've made that went viral, or accounts that punched above their follower weight
  • You're Gen Z-literate. You know what's trending before it's trending on our feeds
  • You're comfortable with working directly in nimble, founder-led rooms
  • You live for the craft, not the deck
  • Food obsession is a plus
  • A gluten-free lived experience or family connection is a huge plus

What we offer

  • Competitive salary
  • Benefits package (health, dental, vision)
  • A front-row seat to the biggest moment in a decade-old brand's story
  • Direct working relationship with our CEO and leadership team members
  • Creative permission to push hard with budget behind your best ideas

To apply

Send us three things to ***email_hidden***:

  1. A link to your best work or the best account you've run
  2. A 60-second TikTok video / IG reel and a 3-image IG carousel supporting Feel Good Foods’ most iconic product, the mozzarella stick
  3. Why this role, in three sentences or fewer

Subject line of the email: “Social Media Application + [Your Name]”

Feel Good Foods is an equal opportunity employer. We welcome applicants from all backgrounds.

Job Tags

Full time

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